Wolf, Naomi. The Beauty Myth.

Can there be a prowoman definition of beauty? Absolutely. What has been missing is play. The beauty myth is harmful and pompous and grave because so much, too much, depends upon it. The pleasure of playfulness is that it doesn't matter. Once you play for stakes of any amount, the game becomes a war game, or compulsive gambling. In the myth, it has been a game for life, for questionable love, for desperate and dishonest sexuality, and without the choice not to play by alien rules. No choice, no free will; no levity, no game.

(This book is very good and interesting. Check it out!)