My favourite new word *waves hands around in dizzy excitement* is 'off-brand'; I totally stole it from The Wire. It means wannabe/lame/knock-off/low quality; i.e. competing drug crews refer to each other as off-brand to communicate disdain for inferior product or classless behaviour. There is something delicious about how elegantly, how concisely it conveys that someone/something is contemptible.
No doubt it's actually part of Baltimore slang, but I loooooove its use on the show because one of the show's themes is the extent to which individuals are betrayed by institutions; that these kids who are ground under by capitalism use the language of consumption to describe and judge their world just underlines how thoroughly it controls their lives.
lundi 22 septembre 2008
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